A few weeks ago, 27 year old American Artist, Lana Newstrom introduced her new “Invisible Art” collection. Pictures show “Art enthusiasts admire Newstrom’s paintings and sculptures at the Schulberg Gallery in New York”. Newstrom stated that “Just because you can’t see anything, doesn’t mean I didn’t put hours of work into creating a particular piece”. Blogs and several art critics expressed their anger, that people were throwing away millions of dollars to buy something that was invisible, Newstrom’s response was “Art is about imagination and that is what my work demands of the people interacting with it. You have to imagine a painting or sculpture is in front of you”.
As turned out it, the whole thing was a hoax. There is no emerging artist named Lana Newstrom or a Schulberg Gallery in New York. The exhibition pictures were taken from a 2011 exhibition in Milan, Italy. It is said that the story was fabricated by CBC’s ‘This Is That’ program. This show is hosted by two comedians, who fabricate stories satirizing current affairs.
“ Left: Screenshot from the CBC’s article “New York artist creates ‘art’ that is invisible and collectors are paying millions”. Right: Watermarked image from Shutterstock, with caption reading, “MILAN, ITALY – JUNE 16, 2010: People looking at Phil Stern photography collection at Forma Photography Foundation June 16, 2010 in Milan, Italy”.
What do you think of the “invisible” artwork idea?
I myself understand the conceptual idea behind “invisible art”; how imagination should play a bigger part in understanding an artwork, but I also believe that the artist should engage their viewers visually in order to connect with them. Although I agree to some extent with this “fake” artist, I would never go to a an invisible art exhibition or would I ever buy something that I couldn’t see.
How about you? Would you believe it? Better yet would you buy it?
By: Amina Ashour